Acceptable Use Policy

1. The core rules for messaging

1. You may only send messages to recipients who have consented to receive them.
2. Spam, fraud, phishing and any unlawful content are strictly prohibited and lead to immediate account suspension.
3. Sender IDs must truthfully identify you or your business and are subject to approval.
4. SMS credits are prepaid and non-transferable. Credits are only consumed for messages actually submitted to the networks.
5. You are responsible for the content of every message sent from your account.
6. We may suspend accounts that violate this policy or applicable law, including Ghana's Data Protection Act, 2012 (Act 843) and National Communications Authority regulations.
7. Delivery depends on the mobile networks; delivery times are not guaranteed.

2. Consent

Consent means the recipient gave you their number for this purpose and would not be surprised to hear from you — a customer who signed up, bought from you, or opted in on a form. Consent is not:

• a list you bought, scraped, harvested from a website, or were given by another business;
• numbers collected for one purpose and used for a different one (a delivery number reused for marketing);
• a number belonging to someone who has already opted out.

You must be able to show, on request, where and when a recipient consented. We may ask, and we may suspend sending until you can.

3. Opt-outs

Marketing messages must give a clear way to stop — typically "Reply STOP" or a named contact. Honour every opt-out promptly and permanently, and keep an opt-out list across your campaigns. Never message an opted-out number again from any sender ID.

Transactional messages the recipient needs (one-time codes, receipts, delivery or appointment notices, service outages) do not need an opt-out — but they must be genuinely transactional. Marketing dressed up as a notification is a violation.

4. Sender IDs

• Your sender ID must be your business or brand name. We approve sender IDs and may ask for registration documents.
• Never impersonate a bank, mobile network, payment provider, government agency, security service, NGO, or any business that is not yours — including near-identical spellings.
• Do not use "AllNett", "MoMo", or a network's brand as your sender ID.
• Sender IDs are approved for your use only and may not be shared, resold or lent.

5. Prohibited content and traffic

You must not send, or route through AllNett:

• Fraud: phishing, fake prize or "you have won" messages, fake payment confirmations, advance-fee scams, requests for PINs, OTPs, passwords or card details, or any message impersonating another party.
• Financial fraud and money laundering: Ponzi and pyramid schemes, unlicensed investment or forex solicitation, unlicensed lending, or laundering value through airtime or data.
• Illegal goods and services: narcotics, unlicensed pharmaceuticals, weapons, stolen goods or data, illegal gambling, counterfeit products.
• Harmful content: threats, harassment, stalking, hate speech, incitement to violence, defamation, obscene or sexual content, and anything involving minors.
• Election, health and crisis misinformation, and any content prohibited by Ghanaian law.
• Malware links, or links that redirect to a different destination than they appear to.
• Grey-route or transit traffic: traffic that is not yours, international traffic disguised as local, SIM-box or bypass traffic, or reselling our routes to unnamed third parties.
• SMS pumping / artificially inflated traffic: generating OTP or verification volume for revenue, testing or attack purposes.

6. Platform integrity

• Do not exceed published rate limits, or split traffic across accounts to evade them.
• Do not probe, scan, overload or attempt to bypass our authentication, rate limits or access controls.
• Keep API keys and dashboard credentials confidential; one account per business, and no shared logins across organisations.
• Do not create accounts in bulk, or use false business details to obtain sender IDs, credit or agent rates.
• Do not manipulate promotions, cashback, points, referrals or commission.

7. Data protection duties

When you upload recipient lists to AllNett, you are the data controller for that personal data and we process it on your instructions to deliver your messages. You must have a lawful basis for holding the numbers, tell recipients how you use their data, keep lists accurate and no larger than needed, and delete lists you no longer need. Do not upload special-category data (health, religion, political affiliation, financial detail) in message content that does not require it. Our own handling of this data is described in the Privacy Policy.

8. Timing and volume courtesy

Send marketing at reasonable hours — we recommend 08:00–20:00 GMT. Avoid repeat marketing to the same recipient in a short window. Tell us in advance about unusually large campaigns so we can provision capacity and avoid your traffic looking like an attack.

9. USSD extension lessees

If you run a service on a leased extension, your menus must clearly identify your business, must not imply the service is operated or guaranteed by AllNett or a network, must never collect a user's mobile-money PIN or an AllNett PIN, and must comply with all approvals your own sector requires. Session abuse, misleading flows and unlicensed financial activity result in immediate suspension.

10. Enforcement

We monitor for abuse patterns and we act on network, regulator and recipient complaints. Depending on severity we may:

• warn you and require corrective action, or block a specific sender ID, message pattern or destination;
• throttle or suspend sending pending an explanation, or revoke a sender ID or API key;
• suspend or close the account immediately for fraud, impersonation, illegal content or grey-route traffic;
• report the matter to the mobile networks, the NCA, the Data Protection Commission, or law-enforcement where required.

Credits spent on violating traffic are not refunded, and you remain liable for fines or charges a network or regulator imposes on us because of your traffic. Suspension decisions can be appealed by writing to support@allnett.net with an explanation and the corrective steps you have taken.

11. Report abuse

12. Contact

Questions about this policy, sender-ID approval or a suspension: support@allnett.net
Pridam Investment Ghana Ltd, Accra, Ghana.